About Facebook
The work made for Facebook runs to 73 verified projects since 2004 — mostly Campaign, Advertising and Animation. Most of it comes from 24 teams, including Scholar, Wieden+Kennedy and Droga5.
Trending projects
Facebook projects with the most verified people and teams
Inside the Facebook network
The people, teams, and projects that make up the Facebook network
Featured project
Max
Meta (Facebook) partnered with Perfect Storm and JANE Studios on a character-led project that brought an expressive CGI hamster to life as the campaign’s unlikely hero. The production centered on an intensive R&D process to capture the nuanced, anxious emotions of the tiny protagonist through subtle gestures and detailed animation. By focusing on performance, texture, and micro-expressions, the collaboration transformed a small, furry character into a compelling storytelling device—demonstrating how craft-driven CGI can elevate emotional resonance within branded content.
Teams spotlight
The teams with the most verified roles on Facebook projects
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People spotlight
The people with the most verified roles on Facebook projects