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The No Show Room
Volkswagen launched a scavenger hunt together with the Swedish national ski team, where the goal was to find Volkswagens most remote showroom containing a brand new Passat Alltrack. Clues could be found both online and offline, and the first person to find the car would win it. The commercial was set up to show how well adjusted Volkswagen cars are for Swedish winter, which the winner would get to experience, driving away in their brand new car followed by an extreme scavenger hunt.
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