American Pecan Promotion Board
About American Pecan Promotion Board
The work made for American Pecan Promotion Board runs to 1 verified project since 2024 — mostly Brand and Campaign. Most of it comes from 2 teams, including SixTwentySix and Signal Theory. The people who work most often on American Pecan Promotion Board projects include Austin Barbera, Carrie Wick and Nick Kinney.
Trending project
American Pecan Promotion Board projects with the most verified people and teams
Inside the American Pecan Promotion Board network
The people, teams, and projects that make up the American Pecan Promotion Board network
Featured project
Surprisingly Snackable
The American Pecan Promotion Board (APPB) teamed up with Signal Theory, a branding agency known for its behavioral science approach, and creative studio SixTwentySix to launch a groundbreaking campaign. Titled "Surprisingly Snackable Pecans," the initiative aims to transform the perception of pecans from a traditional holiday baking ingredient to a versatile, delicious, and nutritious everyday snack. By leveraging insights from behavioral science, the campaign highlights the health benefits and snacking potential of pecans, encouraging consumers to incorporate them into their daily routines. This strategic repositioning seeks to broaden the appeal of pecans, making them a go-to snack option throughout the year, rather than being confined to festive occasions.
Teams spotlight
The teams with the most verified roles on American Pecan Promotion Board projects
Team
Team
People spotlight
The people with the most verified roles on American Pecan Promotion Board projects
