New York Blood Center Enterprises
About New York Blood Center Enterprises
The work made for New York Blood Center Enterprises runs to 3 verified projects since 2023 — mostly Campaign, Video and Social. Most of it comes from 6 teams, including Markham Yard, BBH and Hungry Man. The people who work most often on New York Blood Center Enterprises projects include Austin Barbera, João Lavieri and Carrie Wick.
Trending projects
New York Blood Center Enterprises projects with the most verified people and teams
Inside the New York Blood Center Enterprises network
The people, teams, and projects that make up the New York Blood Center Enterprises network
Featured project
Good Karma by the Pint
Markham Yard has launched the "Good Karma by the Pint" campaign for New York Blood Center Enterprises (NYBCe) to inspire blood donations by emphasizing the idea of gaining "good karma" through acts of kindness, particularly donating blood. The campaign features a playful two-minute mini-film and shorter ads, set in a digital claymation world created by Roof Studio, with a catchy song highlighting the benefits of donation. Targeting both first-time and regular donors, the campaign runs across social media and digital platforms. Markham Cronin, founder of Markham Yard, aimed to make the messaging fun and engaging, while Andrea Cefarelli, senior VP at NYBCe, expressed optimism that it will motivate more people to donate. This follows Markham Yard's previous "Extra Life" campaign targeting younger donors with a nostalgic video game theme. NYBCe, one of the largest independent blood centers, collects 4,000 units daily across eight states.
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The teams with the most verified roles on New York Blood Center Enterprises projects
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People spotlight
The people with the most verified roles on New York Blood Center Enterprises projects
