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The NHL’s Anaheim Ducks are making waves this season with their latest campaign, "You’re Entering Orange Country," a bold and gritty homage to Anaheim Ducks fandom and the resilient spirit of Orange County. This brand platform, crafted by creative agency Battery, redefines Orange County’s narrative, showcasing a fierce, unapologetic energy that fuels both the team and its community. Just in time for the holidays, the campaign introduces "Fight Teeth," a nostalgic nod to classic toy commercials with a humorous edge. Featuring a catchy jingle, “Punch ‘em in, punch ‘em out, knock ‘em loose, make ‘em shout!” the spot positions Fight Teeth as the perfect collectible for fans, cleverly referencing their Western Conference rivals. The playful and combative tone continues to expand the imaginative world of "Orange Country," uniting fans with a rallying cry to defend home ice. The :30 "Quackback" broadcast spot extends the campaign across digital, out-of-home, and social platforms, challenging criticisms like “Orange County is soulless” and reclaiming stereotypes about the area with a sense of pride. Social media efforts further embrace these themes, turning familiar jabs into badges of honor for fans. At its heart, the campaign builds anticipation for the Ducks’ season, energizing the community and reminding competitors that the team’s identity is as fierce as its fans. The ‘7th Man Pledge’ enhances this connection, making every supporter feel like a vital part of the team’s journey. With its unapologetic edge and unifying spirit, “You’re Entering Orange Country” galvanizes the Ducks’ community while setting the stage for an unforgettable season.
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