Anya Hindmarch
About Anya Hindmarch
The work made for Anya Hindmarch runs to 1 verified project since 2016 — mostly Fragrance and Launch.
Inside the Anya Hindmarch network
The people, teams, and projects that make up the Anya Hindmarch network
Featured project
Anya Hindmarch: Anya Smells Launch
A short film and in-store installation to launch Anya Hindmarch’s fragrances. Anyways was enlisted to bring the Anya Hindmarch Smells campaign to life, supporting the launch of the brand's luxury candle range. To emphasise the theme of scent and smell, we created a large sculptural nose and focused activity around this centrepiece, including a simple but humorous film and in-store event. These moments were successful in capturing the brand's unique style and aesthetic and supported their mission to “recreate the everyday in an extraordinary way.” Anyways created a minute-long film that took viewers on a journey through universal memories associated with each smell from the fragrance range. Utilising the brand's signature googly-eyed products, the film featured characterful candle packaging interacting with the scents as they passed by. For the launch event at the Sloane Street store, the centrepiece was, of course, a giant nose too. Just like the film, the installation featured a model train winding around an elevated track, which delivered the scents to store visitors. The film and in-store installation were well received by both new and existing customers, raising awareness of Anya Hindmarch's latest fragrance line with a few chuckles.