Armadillo
About Armadillo
The work made for Armadillo runs to 2 verified projects since 2021 — mostly UserExperience, UI and Development.
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Scaling Global Luxury eComm
A multi-region sensorial eComm experience, to bring luxury to the living rooms of those across the world. Armadillo rugs, woven by artisans in India, are incredibly unique, hand-crafted and sustainable pieces. With a strong design philosophy and a pledge to have less impact on the planet, they’re a fast growing brand amongst interior designers, discerning homeowners, and the design community. Founded in Australia and with showrooms now gracing Los Angeles and New York, the company is expanding to provide these luxury goods to homemakers across the globe. A new eCommerce platform was required to scale as the company does. Armadillo’s key objective with the new platform was to drive trade and retail online sales through a seamless and inspiring eComm site. From a design perspective, the challenge was to ensure a fluid, considered and calming online shopping experience, aligned with the physical experience of visiting one of Armadillo’s luxurious showrooms. Covid-19 had created a perfect storm for the Armadillo brand. A luxury item, these premium rugs are a significant financial investment and usually require several visits to the showroom by potential purchasers as they make a decision. However, the increased desire to have a beautiful home, combined with retail store closures, has sped up the rate at which Armadillo’s customers, traditionally older women, have embraced online shopping. Nightjar needed to ensure the UX and design of the new site guided them towards purchase, removing as many barriers as possible, and reassuring them at every step of the journey. Credits: Agency: Nightjar https://nightjar.co/