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Aizome Wastecare™ Industrial Waste
The use of synthetic chemicals in textile production harms the environment, workers, and wearers. To solve this, Japanese startup AIZOME developed an innovative dyeing method that uses only water, medicinal plants and ultrasound. Because of that, not do the textiles come with additional health benefits – but even the wastewater. So to demonstrate the quality of AIZOME’s textiles, we put their own claim to test with a simple yet unconventional demonstration: we bottled the wastewater, branded it as a premium skincare product, and sent it to key opinion leaders in the textile industry. The unique design system combines visual elements inspired by ultrasound and traditional Japanese culture. Created in collaboration with Workbyworks Studio, a New York-based, award-winning design studio, the package was conceptualized to create an intimate unboxing experience combining practicality with aesthetics. The cardboard layers reinforce the packaging so that it can be shipped without outer protection and recycled afterwards. Each stage of unboxing allows the user to get closer to the story of AIZOME through data visualization, fabric, and finally, the face serum. Credits: Client: AIZOME Agency: Serviceplan Innovation, Munich Creative Director: Franz Röppischer,Lorenz Langgartner Copywriter: Taro Taniwaki, Naho Kosukegawa, Shruthi Subramanian, Nitika Lekhi Art Director: Kai West Schlosser, Rohil Borole Design: Workbyworks Studio, ASTRAL Kreativ, Ashwin Suresh & kimera https://nitikalekhi.com/?et_fb=1&PageSpeed=off%2F#Projects
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