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UX studio ran multiple UX workshops with Zignaly’s team to gain a deeper understanding of their problem and close the knowledge gap regarding its market, customers, and broader product strategy. UX studio always focus on understanding the users and defining the problem before thinking about solutions. The interviewed Zignaly’s user base who had signed up but never made their first investment to find the roots of the problems. UX studio also conducted user tests with the existing platform, testing people from Zignaly’s target audience who had never used the product before to get a better sense of the problems that may arise when eusing Zignaly for the first time. Based on the tests and interviews, they completed the user journey with real data and observations. This allowed us to easily identify and prioritize the main pain points in that journey and create a clear roadmap for the project. Credits: Agency: UX studio https://uxstudioteam.com/