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A premier custom home builder serving over 10,000 homeowners in 100 communities across Alabama and Tennessee wanted to streamline the pre-build design decision-making process by providing their customers with a seamless online to in-person experience. They first needed to digitize their hardcover design catalog—customers used it to select everything from paint color to wall finishings, appliances, and hardware. Outdated almost as soon as it was delivered, the catalog was costing them $70K a year in printing costs and $150K+ a year in price adjustments, not to mention thousands of hours of lost productivity due to delays during the design process. - 10 weeks Praxent was able to pair down the MVP to a 10-week development project - 20 days for a customer to go from contract to design (down from 30-60 days) - $220K+ in cost savings from digitizing design selection process