IMWCA
About IMWCA
The work made for IMWCA runs to 1 verified project since 2021 — mostly Wordpress, Development and DesignSystem.
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Keeping Members Safe with Education and Risk Management
IMWCA (Iowa Municipalities Workers’ Compensation Association) helps its members keep employees safe through education and risk management by providing high-quality workers’ compensation programs. The website is primarily used for finding information on training and safety programs, contacting the IMWCA staff and its members, financial reports, underwriting information, newsletters, and board meeting minutes. Product Goals Modernize and make IMWCA’s dated website responsive Improve user experience Reduce call volume through improved organization and workflow Tailor website to focus three primary user groups The Process Creating a comprehensive site map of the entire IMCWA website Re-organizing the information architecture to provide users with clear and straightforward access to resources, claims filing, and contact methods Building quick access modules and links Low-Fidelity Wireframes High-Fidelity Wireframes DELIVERABLES Discovery Site Map Information Architecture Design Low-Fidelity Wireframes High-Fidelity Wireframes The Challenges Understanding and adopting the complex insurance and claim industry jargon and communicating effectively with Goji Labs' target user personas. In order to guide users through the workflow—blue-collar insurance professionals with generally older and less technically savvy tendencies—Goji Labs needed to aptly communicate in the relevant language with a larger type scale. The Insights Workers’ compensation and claims are subjects that require difficult conversations that aren’t fun to have—many revolving around workplace injury. That being said, Goji Labs gained an appreciation for member-facing IMWCA staff, who must be remarkably tough to carry out their jobs and serve their fellow members. Credits: Goji Labs https://gojilabs.com/case-studies/