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Consistent UX From Website to Onboarding Aims to Reduce Friction and Increase Conversions
The user experience team at a credit union can now demonstrate as much passion for their user journey as they have for their members thanks to a redesigned website and onboarding experience. Meriwest engaged Praxent to help them reduce friction and increase conversions by understanding why prospective members were dropping off before converting as well as improving the overall user experience to create the best possible user journey for their member community. Both the marketing and user experience teams searched for an outside partner with deep understanding of the banking industry who could help them objectively approach and solve their problem so they could focus on delighting their members. Credits: Agency: Praxent https://praxent.com/
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