What happens when you combine the delicate art of origami with the ability to pre-book your journeys? You get the latest OOH campaign from Uber Reserve. This beautifully simple campaign gives people the confidence that, wherever they’re going, they can be sure to arrive in absolute peace and precision when they book in advance. https://motherlondon.com/work/ Credits: Head of Marketing UK Mobility: Ceili Hubbard Marketing Manager: Anna Drake Creative Director: Florentijn Diepeveen Agency: Mother London CGI Production: Taylor James Media: EssenceMediacom