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The Cathedral of Diablo
Blizzard Entertainment, owner of video game, Diablo, has taken over a mediaeval gothic cathedral in France, adorning its ceiling and walls with a 53-metre long, Renaissance-inspired mural. The idea for The Cathedral of Diablo comes from 72andSunny, to promote the launch of Diablo IV. The installation is part of a wider launch strategy and promotes two Beta weekends ahead of Diablo IV’s release on June 6, 2023. The mural combines the epic scale and storytelling of Michelangelo’s Sistine Chapel frescoes with the drama of Caravaggio’s chiaroscuro technique. It follows the Diablo IV player’s journey into The Burning Hells to battle Lilith, the Queen of Hatred, giving viewers a tantalising glimpse of some of the characters and stories they will encounter on the way. To create the massive art environment, 72andSunny partnered with experiential production partner, Wildlife, and Adam Miller, a renowned artist whose Baroque-style paintings have been shown in galleries all around the world. Together they created 20 unique paintings to install in the cathedral’s dome and vaulted ceiling, as well as a vast mural covering its back wall. 72andSunny has also featured the paintings, exterior and interior of the deconsecrated cathedral in an atmospheric campaign film, directed by Henry Hobson through MJZ, and featuring a voiceover by Charles Dance (Game of Thrones). The film allows audiences to experience the space and art, as well as feeling the excitement of the epic struggle between Light and Darkness at the heart of Diablo IV. Credits Client: Blizzard Entertainment Agency: 72andSunny Experiential Production: Wildlife Film Production: MJZ Director: Henry Hobson Editorial: Work Colour: Company3 Post Production: Method Sound Design: Wave Studios Mix: LIME Music Composition: Walker www.72andsunny.com
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