Wabi
About Wabi
The work made for Wabi runs to 1 verified project since 2026 — mostly DigitalDesign, BrandIdentity and Branding.
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Wabi Brand Identity
The project involved creating a distinctive brand identity for an AI-powered app generator that allows users to instantly create, customise, share and remix software through simple prompts. The identity was built around a human-first approach, positioning the platform as a highly personal and accessible alternative to traditional software. A flexible visual system combined a geometric logo, crisp typography, focused colour palettes, dynamic motion and a library of orbit-inspired graphics to represent the endless possibilities created by users. The work also extended into product and UI design, generated app visuals and a comprehensive sound identity, creating a cohesive brand experience that balances simplicity with personal expression and creative freedom.