Armée du Salut
About Armée du Salut
The work made for Armée du Salut runs to 1 verified project since 2025 — mostly Brand, Campaign and Advertising. Most of it comes from 4 teams, including VML, LA/PAC and The sound production.
Inside the Armée du Salut network
The people, teams, and projects that make up the Armée du Salut network
Featured project
Vivre Dans La Rue, C'est Mourir Dans La Rue
The campaign, addresses the devastating reality of homelessness in France by highlighting that the average age of death for people experiencing homelessness is only 48. To challenge public desensitisation, the campaign transforms the familiar “Happy Birthday” song into a disturbing countdown, turning a symbol of celebration into a reminder of lives cut short by life on the streets. The work aims to restore empathy, raise awareness and encourage society to confront the urgent need for action.
Teams spotlight
The teams with the most verified roles on Armée du Salut projects
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