Citroën
About Citroën
The work made for Citroën runs to 22 verified projects since 2019 — mostly Campaign, Advertising and Brand. Most of it comes from 23 teams, including BETC, Havas and LIGHT.
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Citroën projects with the most verified people and teams
Inside the Citroën network
The people, teams, and projects that make up the Citroën network
Featured project
The Dreamer
Citroën and BETC Paris unveil The Dreamer, a surreal new campaign for the C5 Aircross SUV that blurs the line between dreams and reality. Directed by Fredrik Bond and produced by Very Content and Stink Paris, the film follows a man caught in an endlessly looping dreamscape—filled with oversized garden gnomes, floating teacups, and the irresistibly sleek C5 Aircross. Each repetition grows more fantastical until he finally steps inside the SUV, where comfort, space, and design make him question whether he’s still dreaming. Set to Richard Sanderson’s nostalgic track Reality, the campaign celebrates Citroën’s signature blend of humor, imagination, and modern comfort. Rolling out across TV, cinema, digital, and social, The Dreamer continues Citroën’s cinematic storytelling tradition, showcasing a car so good it feels unreal—until you realize it isn’t.
Teams spotlight
The teams with the most verified roles on Citroën projects
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People spotlight
The people with the most verified roles on Citroën projects