Arterra
About Arterra
The work made for Arterra runs to 1 verified project since 2020 — mostly Strategy, Brand and Campaign. Most of it comes from 3 teams, including Alter Ego, Bensimon Byrne and Untitled Films.
Inside the Arterra network
The people, teams, and projects that make up the Arterra network
Featured project
The Original Start-Up
Inniskillin challenges global perceptions of Canadian winemaking in a cinematic campaign created by Bensimon Byrne and directed by Hubert Davis for Untitled Films. Styled like the trailer for an epic biopic, the film tells the true story of founders Donald Ziraldo and Karl Kaiser as they battle skepticism, licensing setbacks, and industry expectations before ultimately defeating a French Beaujolais in a landmark 1975 tasting competition. Combining period authenticity with modern cinematic energy, the campaign reframes Canada as an unexpected but legitimate force in wine culture, celebrating ambition, resilience, and the pioneering spirit behind Inniskillin’s success.
Teams spotlight
The teams with the most verified roles on Arterra projects
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