Artsen Slaan Alarm
About Artsen Slaan Alarm
The work made for Artsen Slaan Alarm runs to 3 verified projects since 2019 — mostly Campaign, Strategy and SocialMedia. Most of it comes from 1 team, including Wefilm. The people who work most often on Artsen Slaan Alarm projects include Bente van der Spek and Erik.
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Featured project
Doctors on TikTok
The last few years, Wefilm has annually helped a collective of doctors to raise awareness for the Tobacco industry’s dirty games. And help people to change behavior. This year the focus is on vapes, an innovation from the tobacco industry to get young people addicted to nicotine. Research found that one of the dirty tactics from the tobacco industry is to stimulate creators on TikTok to use vapes in their content. These role models thereby normalize this harmful product and promote a potential deadly lifestyle, often without being aware of those consequences. The campaign kicked off with an intimate conversation between doctor Noor Rikkers and influencer Dylan Haegens. Together they create the idea of simply presenting all creators on TikTok with the simple question of who they would rather help. In a talk show, prime time on Saturday, doctor Diederik Gommers explains the initiative and gets a first influencer to remove his vape-content. A collective of doctors make their debut on TikTok directly asking a wide range of creators to remove their vape content. Not by pointing fingers, but by simply explaining why it’s harmful and that they can make a simple choice: helping the tobacco industry or the doctors.
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