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The brief was to create a bundle of content for TV and social media, to sharpen AS Financiering's public image and increase sales. AS Financiering lacked a clear message and image in their external communication. The main goal was to create a fast moving TVC/Cinema ad with a an element of surprise that would catch the attention of the viewer and create a reason for further conversations. We teamed up with a seasoned sound engineer to craft the soundscape and complete the experience for the viewers. The ad was pushed heavily during the skiing world championship in 2016. 1 TVC and Cinema ad. AS Financiering experienced a huge increase in their loan applications and had a strong increase in brand recognition following the campaign period. Agency: Very Agency https://www.veryagency.com/work