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Corona Sunset Sessions
The goal was to establish a recognizable, meaningful, and differentiating brand purpose through Sunset Sessions by taking ownership to the mood shift of the sunset occasion. Corona owns the sunset occasion around the world; however the Nordics are always a bit different. In order to build relevance within the target group and in a dark market, they needed partners in order to connect to both the occasion and the consumer. We partnered with culturally influential music concepts, venues and media partners in Sweden and Denmark in 2018 and 2019 to give Sunsets Sessions enough cultural capital and relevance to attract a credible target group. 40 small and large events with a unique social media reach of 3 million and 60.000 units sold. Agency: the community https://www.veryagency.com/work
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