Okinawa Prefectural Government
About Okinawa Prefectural Government
The work made for Okinawa Prefectural Government runs to 1 verified project since 2017 — mostly Campaign, digitalstorytelling and brandrecognition.
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The people, teams, and projects that make up the Okinawa Prefectural Government network
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Life, by Okinawa
Isobar created a campaign that celebrated and shared stories about what makes life in Okinawa different and worth visiting. Okinawa doesn't have brand recognition - which is a big problem if you want to cement this beautiful Japanese island as a hot tourist destination. The challenge was to create a campaign that would draw attention to Okinawa and help the island become a tourist destination. In the research, Isobar found out that Okinawa has the highest number of centenarians in the world, so in order to connect with consumers and show them the benefits of life there, they needed to draw parallels between their life at home and the Okinawan way of life. Isobar created “Life, by Okinawa”, an immersive experience that follows the story of three groups of travellers from around the world as they enjoy the islands and discover what life in Okinawa looks and feels like. Credits Agency: Isobar