Atacac doing colabs with artists from Gothenburg: Carolina Falkholt, Linda Spåman, Nazanin Raissi, Ben Baker and Sara-Lo af Ekenstam. Atacac is a Swedish fashion studio started by Kokokaka founder Jimmy Herdberg and fashion designer Rickard Lindqvist. Atacac is Kokokaka's fashion laboratory in which new ways to design, present, sell and communicate fashion through digitization. We make clothes for real life, virtual reality and games. We build digital experiences for virtual fashion shows, events and releases. Atacac are the link between the virtual and the real world. Simply put, fashion for the new generation.