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Give Where You Live
Strategized and conceived by Kin, Mailchimp's 'Give Where You Live' is a multi-platform activation, led by a short animated film and website. The film, scripted and developed by Kin, and produced by BUCK, was crafted to spark curiosity and attention for these small, local players. The animation zooms in and out of a “local best kept secret” map, a creative concept that originated from discussions with the local nonprofits Mailchimp works with, as they reflected on their lack of visibility in the community they work hard to support. Together, the film and website function as a City Guide of local heroes, such as community farms, local STEM programs, art collectives and environmental groups.
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