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The Real Pumpkin Spice Latte - Fall'25
Starbucks' Fall 2025 campaign reclaims the Pumpkin Spice Latte with a vibrant, high-energy production rooted in real ingredients and expressive storytelling. Developed by Anomaly LA and directed by Scott Lyon, the spot features a reimagining of You Make Me Feel (Mighty Real) by Moses Sumney and Lyra. With editorial by Papercut, post and VFX by Art Jail, and color by Trafik, the result is a joyful, cinematic love letter to PSL season — full of flavor, flair, and authenticity.
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