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The Mo Is Calling
Movember launched a global campaign, The Mo is Calling, marking 20 years of its work in men’s health with a bold, fun, and inclusive call to action. The campaign encourages people to support men’s health by growing a moustache, taking on physical challenges, hosting events, or setting up their own fundraising activities. Rolling out across multiple markets and channels—including TV, OOH, social, online, and experiential—the initiative positions the iconic Movember moustache as a symbol of unity, connection, and support for men everywhere, reinforcing the brand’s mission to raise funds and save lives.
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