Chupa Chups
About Chupa Chups
The work made for Chupa Chups runs to 20 verified projects since 2019 — mostly Campaign, Brand and CGI. Most of it comes from 10 teams, including BBH, Untold Studios and Wavemaker.
Trending projects
Chupa Chups projects with the most verified people and teams
Inside the Chupa Chups network
The people, teams, and projects that make up the Chupa Chups network
Featured project
Hardest-to-Open Lollipop
Chupa Chups Impossible is a playful limited‑edition launch that leans into years of online chatter about the brand’s famously stubborn wrappers. In a tongue‑in‑cheek twist, the new easier‑to‑open wrapper has been hidden inside what the brand calls its “hardest to open lollipop yet.” Encased in layers of carbon composite, aramid fibres, silicon carbide, and liquid rubber, the impenetrable lollipops are positioned as the “final boss” of Chupa Chups packaging—blade proof, flame proof, and nearly human proof. Sent to influencers like The Hydraulic Press Channel and Kenny Deuss, the campaign challenges them to put the lollipop to the ultimate test, while teasing fans with the sweet surprise of the new wrapper inside. Announced with a cheeky social film replying directly to consumer complaints, the campaign invites fans to join the #ChupaSpeedChallenge, timing how quickly they can unwrap the new design and share online. For millions of customers, the long‑awaited easier‑to‑open wrapper is finally rolling out across key markets, with global availability expected by year’s end.
Teams spotlight
The teams with the most verified roles on Chupa Chups projects
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People spotlight
The people with the most verified roles on Chupa Chups projects