Chevrolet
About Chevrolet
The work made for Chevrolet runs to 71 verified projects since 2017 — mostly Campaign, Advertising and Marketing. Most of it comes from 18 teams, including Commonwealth // McCann, Ogilvy and McCann.
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Chevrolet - 100 Anos
Directors Gabriel Nóbrega and Os Olga from Lobo, in collaboration with McCann Sao Paulo, crafted an epic film that resonates with Brazilians across generations. The concept revolves around a camera that serves as an omnipresent observer, capturing various moments in time. The film, which blends visual engineering with computer-generated elements, creates the sensation of frozen time while maintaining narrative fluidity. The challenge was ensuring each scene clearly conveyed its historical context, evoking memories through a powerful visual retrospective. A meticulous study of art direction, costumes, and makeup helped seamlessly connect the past, present, and future, celebrating General Motors' 100 years in Brazil.
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