Atlanta Journal-Constitution
About Atlanta Journal-Constitution
The work made for Atlanta Journal-Constitution runs to 2 verified projects since 2023 — mostly Branding, Advertising and Design. Most of it comes from 2 teams, including Matchstic and Dalton Maag. The people who work most often on Atlanta Journal-Constitution projects include Max Prince.
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Inside the Atlanta Journal-Constitution network
The people, teams, and projects that make up the Atlanta Journal-Constitution network
Featured project
AJC Brand Identity
A 2024 brand identity for The Atlanta Journal-Constitution—the South’s longest-running journalism brand—built to carry a 150-year legacy into a modern media company without sanding off its Southern character. The blackletter wordmark is refined with Dalton Maag so the historic masthead stays recognizable while working harder in digital and non-print contexts; the hyphen that once joined Journal and Constitution becomes the system’s signature device—a frame for stories, a connector between contrasting ideas, and a rhythmic graphic motif. Verbal identity centers on “The Substance and Soul of the South,” pairing rigorous newsroom substance with a distinctly Southern voice—short, sharp, headline-led lines that stay smart without sounding preachy. The system spans print and e-paper mastheads, digital products, out-of-home (“World — renowned. Southern — made.”; “All—things—local”), and an office activation with wall graphics, illuminated lobby wordmark, and heritage newspaper environments in the new Atlanta studio. Anybody can cover the South; the identity makes clear which paper can claim it.
Teams spotlight
The teams with the most verified roles on Atlanta Journal-Constitution projects
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People spotlight
The people with the most verified roles on Atlanta Journal-Constitution projects