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Travel has the power to change your life. Whether it’s a chance meeting that leads to a lifelong romance or a lasting memory that stays with you every day forth, the things you experience on vacation are profound. This is the inspiration behind Worldwide Partners member agency Zambezi’s latest campaign for Atlantis Paradise Island, a preferred destination in The Bahamas. Atlantis is celebrating its 25th anniversary this year, and has recently completed multimillion-dollar upgrades, including a complete renovation of The Royal Towers, a reimagined Atlantis Casino, an array of new and vibrant Michelin chef dining options, and much more. Zambezi’s campaign builds on real life stories from guests to highlight the generations of traditions and memories made at the resort over the years. “We welcome guests back year after year,” says Marie J. Torres, chief marketing officer at Atlantis Paradise Island. “And one of the most rewarding things to see is that it’s not simply a vacation. We hear countless stories about how people met their spouses at Atlantis - and keep coming back for generations because of the lifelong memories they created. Central to the campaign are 30 and 60 second films, beautifully directed by Agustin Alberdi, that chart the story of a young girl at Atlantis with her family. The film narrative takes us through her experience growing up at the resort, meeting her partner, and then introducing their child to Atlantis.
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