AT&T
About AT&T
The work made for AT&T runs to 48 verified projects since 2017 — mostly Campaign, Advertising and Brand. Most of it comes from 32 teams, including BBDO, LIME Studios and Hearts & Science.
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AT&T projects with the most verified people and teams
Inside the AT&T network
The people, teams, and projects that make up the AT&T network
Featured project
Wake Up with CrAIg: The Movie
AT&T Business has launched “Wake Up with CrAIg: The Movie,” a comedic short film created with BBDO West and directed by David Shafei of World War Seven, marking the culmination of its year-long “Wake Up with CrAIg” campaign. The story follows Craig Robinson and an ensemble cast including Ellie Kemper, Angela Kinsey, Creed Bratton, and Oscar Nuñez as they build a fictional startup around an AI alarm clock for small business owners, blending humour with the realities of entrepreneurship. First introduced in 2025 through a staged “leak” of Craig leaving stand-up comedy to start a business, the campaign unfolded across multiple chapters showing the growth, setbacks, and pressures of running a company, mirroring real small business experiences. The film premiered at the Tribeca Film Festival and additional screening events in New York and Los Angeles, featuring cast panels and small business owner engagement. Expanding on the campaign’s central idea, the film brings together previous storylines with new footage and guest appearances, reinforcing AT&T’s positioning around connectivity and support for small businesses while using comedy and familiar talent to reflect the emotional and practical challenges of entrepreneurship.
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People spotlight
The people with the most verified roles on AT&T projects