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The 2026 campaign marks SafetyCulture’s most ambitious Australian Open presence to date, rolling out across television, out-of-home, digital, and social channels to celebrate the people and processes that keep one of the world’s most complex live sporting events running smoothly. The hero TVC shifts focus away from centre court to spotlight the often-unseen operational teams working behind the scenes, elevating their contribution alongside the athletes they support and reinforcing SafetyCulture’s role in helping deliver the tournament. Tennis Australia has relied on SafetyCulture’s platform since 2017 to manage critical operational workflows at the Australian Open, naming the company an official sponsor in 2021 and expanding its use year on year to reduce complexity, maintain consistent standards, and keep teams informed.