Aveline
About Aveline
The work made for Aveline runs to 1 verified project since 2021 — mostly Skincare, Marketing and Advertising.
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Creative Digital Campaign for Innovative Razor
Aveline is a women’s razor company with a unique, flexible, finger-ring grip, for a closer shave. Our sister company, Fe Brand Films, was originally brought into the Aveline fold to direct and shoot the commercial. Pastilla then took the commercial to market. The commercial reached women between ages 18-35 via Facebook & Instagram driving millions to the Aveline website. Challenge Aveline wanted to use the ad in a digital marketing campaign during the holiday season. With a short timeline, we were tasked with pushing the ads to market with minimal opportunity for tests and optimizations. Solution We worked quickly, first launching the ads in late-November to build lead time before the holiday shopping period approached, and worked daily to optimize the ads quickly and effectively with a goal of leveraging key results in a short timeframe. Aveline received industry-standard performance in a matter of days, an exceptional outcome, as campaigns take weeks to prepare. + Results Total Impressions 2,936,172 Watched +3 seconds 600,976 Clicks 26,086 Credits: Pastilla https://pastilla.co/projects/aveline-digital-campaign-for-innovative-razor/