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Behind the Skin
As part of its collaboration with Paris-Saint-Germain, Nivea Men unveils its latest "Bear the Skin" campaign, developed by Leo Burnett Paris. Through this film, Nivea Men conveys a message about the care that must be given to others and to ourselves to push its Sensitive range, dedicated to sensitive skin. A true ode to human contact, Nivea Men reminds us that the players on the field, still recently heckled by their supporters, are above all men. Men who each have their own sensitivity to what they can experience, but who can count on the fraternity of the dressing room to celebrate victories and get up after each defeat. All this, signed by a sentence highlighting the role of Nivea Men in their collaboration: "Here it's Paris, care is Nivea Men". https://leoburnett.fr/work/ Agency: Leo Burnett Paris
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