Boots
About Boots
The work made for Boots runs to 32 verified projects since 2014 — mostly Campaign, Brand and Advertising. Most of it comes from 33 teams, including The Pharm, VML and Hogarth (Legacy).
Trending projects
Boots projects with the most verified people and teams
Inside the Boots network
The people, teams, and projects that make up the Boots network
Featured project
Give it Some Boots
Boots launches “Give it Some Boots,” a bold new brand platform from WPP that celebrates the “brutiful” — the beautiful and brutal realities of life — and Boots’ role in helping people navigate every stage with trusted expertise, products and services. The campaign brings the retailer’s pharmacy heritage into a more contemporary identity, with 60- and 30-second films following people through relatable moments including skincare overwhelm, first grey hairs and perimenopause, before finding confidence and support through Boots. The films culminate in a joyful dance to a recreated version of These Boots Are Made for Walkin’, while a real No7 Macmillan Beauty Advisor highlights Boots’ specialist support for customers experiencing visible effects of cancer treatment. Launching across TV, cinema, digital OOH, social, in-store and online, the campaign is further supported by creator content and nationwide “Give it Some Boots” karaoke booths, reinforcing Boots as a trusted partner through life’s ups and downs.
Teams spotlight
The teams with the most verified roles on Boots projects
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People spotlight
The people with the most verified roles on Boots projects