Cottonelle
About Cottonelle
The work made for Cottonelle runs to 1 verified project since 2020 — mostly FCB, Skincare and Campaign.
Inside the Cottonelle network
The people, teams, and projects that make up the Cottonelle network
Featured project
DownThereCare
Problem In a category fueled by apathy, Cottonelle needed to give people a reason to care about their toilet paper. Insight Though most consumers may not care about the category, when asked, they all care about their overall skincare, especially "down there." Strategy Shift the conversation from a commodity toilet paper to a premium skincare wellness regimen for DownThere. Solution We turned wiping into a conscious act of self-care and got people to realize it’s time to treat the skin they don’t see like the skin they do with DownThereCare. And when major networks banned our ads for talking about “down there”, we created a social campaign deemed #FreedomofPeach and generated even more awareness for DownThereCare.