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Black Characters - Twitter AI Tool
As Brazil's Raça Magazine celebrates its 25th anniversary, the publication is launching #VozPreta (‘Black Characters’), with the stated goal of “occupying more spaces against the structural racism that invariably erases and silences black voices and references in our society”. #VozPreta is a means to amplify the voices of black intellectuals and professionals, covering a wide array of topics, in a country where structural racism is so present. The tool, created in partnership with FCB Brasil, was developed by FCB Studio and is anchored on Twitter. On average, people use only 33 characters when they tweet, while the platform allows for up to 280 characters. The idea is to leverage that unused space and fill it up, automatically, with black references. When someone starts typing a tweet, the tool recognizes the subject of the text and provides a black cultural reference matching that topic and using up the extra space. If the subject is literature, for instance, ‘Black Characters’will identify the keywords and complete the empty space with content from black personalities, related to the topic. The database is based on 25 years of articles published on Raça Magazine, and may be updated with new publications. It is dynamic and allows anyone from the black community to include and suggest new content for use.
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