Jack Daniel's
About Jack Daniel's
The work made for Jack Daniel's runs to 31 verified projects since 2016 — mostly Campaign, Advertising and Drinks. Most of it comes from 10 teams, including Iris Worldwide, Energy BBDO and Eleanor.
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Featured project
That’s What Makes Jack, JACK
Energy BBDO’s new campaign, “That’s What Makes Jack, JACK,” celebrates the craft, character, and rebellious spirit behind Jack Daniel’s whiskey. Highlighting its traditional charcoal mellowing and time-honored methods from Lynchburg, Tennessee, the campaign roots the brand’s legacy in authenticity and timeless flavour. Shot at the Jack Daniel Distillery, it aims to re-establish Jack Daniel’s as a symbol of independent spirit for a new generation. Launching globally in May, the campaign seeks to reclaim and redefine the iconic status of Jack Daniel’s beyond just a bottle or logo.
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