Digitalisation
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BlindMeters
BlindMeters.com is a first-of-its-kind platform giving you concrete insight into exactly how many meters you miss when texting and driving. BlindMeters.com is geolocated and turns Google Maps into a text editor, allowing you to type on any road. A custom-made font connects to the speed limitation data of the specific road you’re typing on and stretches to the exact number of meters you miss when texting and driving. The strategy was simple: intrigue and incite to go to the platform via broadcast media – TV and Cinema – and press coverage. And create direct traffic to BlindMeters.com via a digital connectivity plan and the power of social media. Awards Cannes Lions Awards
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