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We Deconstruct Basketball
NBA All-Star Weekend is where music, fashion, technology and sports converge. So we combined them to create an interactive hoops museum for the fans. We made glowing backboards. We created exploding floorboards. We turned nets into chandeliers. We cracked open a Lakers memorabilia vault. And let fans take 360° selfies in the world’s first-ever video infinity cube. Results: 1.5 Billion Earned PR Impressions 71 Million Social Impressions 16 Million Broadcast Impressions CLIO Sports Silver
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