Allergan
About Allergan
The work made for Allergan runs to 2 verified projects since 2017 — mostly FCB, Momentum and Medical.
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Eyepowerment
Problem Following the launch of a high-spending competitor, Allergan needed a breakthrough campaign to grow the category and reclaim leadership of Restasis, a chronic dry-eye medication. Insight Dry eye sufferers blink 3x more often than people with normal eyes, and often send unintended emotional signals like disinterest, dislike and dishonesty. Strategy Help women show the world their true selves. Solution We created Eyepowerment, a fully integrated campaign built around the emotion of the eyes. Launched during the Academy Awards, it elevated the issue of dry eye by showing women that it was not just a nuisance, but a condition that could hold them back from showing who they really are. The campaign drove consumers to eyepowerment.com where they could learn more about dry eyes and join the movement. 7.3MM Twitter Impressions 2.6MM Twitter Video Views 5x Pharma Benchmarks in Video Review Rates Credits: FCB Global https://fcbnorthamerica.com/work/allergan