Ballstad Omega-3
About Ballstad Omega-3
The work made for Ballstad Omega-3 runs to 1 verified project — mostly Campaign, Marketing and GlitchStudios.
Inside the Ballstad Omega-3 network
The people, teams, and projects that make up the Ballstad Omega-3 network
Featured project
Dressed for Success - Creating a Digital Franchise Model
Ballstad is truly a Norwegian brand with a great story; While living in Istanbul for work, Odd Roar Olsen found it was hard to find good quality Omega 3 supplements abroad. Each time he went back home to Ballstad he stocked up on as much Omega 3 as we could carry. After several years of stuffed suitcases, Odd Roar decided to create his own pure Norwegian Omega 3 brand for export. Glitch was brought on board at the start of the project in 2017 to develop the brand as well as the digital franchise business model. Over a two year project development period, working closely with the Ballstad marketing and eCommerce team, Glitch helped launch the brand in 2019 in Turkey as a test market and over 2020 and 2021 launched into several new markets around Europe and the Far East. Our focus for Ballstad Omega 3 was sustainability. To reduce the waste and associated carbon footprint we designed a reusable, recyclable box that the customer could use over and over again together with a simple refill package that keeps the product fresh, protected from air and light and air. The Norwegian Seafood Council has done a great job positioning Norwegian seafood globally and played a key part in the success of Ballstad abroad. Regardless – Ballstad Omega 3 had to be more than a Norwegian product to succeed. Our approach was to create Ballstad Omega 3 as a lifestyle brand, with Norwegian lifestyle and traditions as a core part of the brand message. The audience is not just buying a food supplement, they are buying an approach to everyday living. Ballstad aims to be an advocate of better lifestyle choices – helping its customers to live healthier, happier lives. Ballstad empowers people. A different approach to packaging We wanted Ballstad Omega 3 to show sustainability through the way we packaged the product. To reduce the waste and associated carbon footprint we designed a reusable, recyclable box that the customer could use over and over again together with a simple refill package that keeps the product fresh and protected from air and light. A scalable franchise model Our technical team developed a platform that could be seamlessly translated into multiple languages and be customized for local market needs as well as different payment gateways. As Ballstad Omega 3 is only sold online we needed to create a marketing plan that was deployable globally. Additionally, we wanted to avoid country-specific media or marketing channels since it would be difficult to find equivalent channels in other markets. Our approach was to generate awareness through our e-commerce platforms where Ballstad would be presented next to other competing Omega 3 products. Since these platforms are driven by consumers' reviews and ratings we were confident Ballstad would quickly be recognized as a superior quality product. We also created a global social media plan and media repository in which different countries' markets would find a catalog of potential posts, images, and stories, while social media management was lead by local representatives in their respective markets. We wanted to give the customer an easy understanding of the benefits of Omega 3 and created a fun FAQ section with animated answers. For Instagram and Facebook, we created small videos that would visualize the Norwegian brand values. Achieving a global reach Straight forward clients with straight forward projects don’t turn us on at Glitch, and Ballstad Omega 3 was far from that. Having worked closely with the company, the brand, and the team from day one we have witnessed their growth and celebrated their successes along a challenging journey. Today, Ballstad Omega 3 has a growing portfolio of franchisees with new markets opening on the horizon, and we’re excited to see where we can go together next. Key features Brand platform Web site and e-commerce Packaging Logo design Copywriting Graphic design Video productions Animations Social media campaigns https://www.glitchstudios.co/