Bar Louie
About Bar Louie
The work made for Bar Louie runs to 1 verified project — mostly Campaign, Marketing and DigitalMarketing.
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Bringing guests back to the table
Re-emerging from a corporate reorg and global pandemic, Bar Louie wanted to invite guests back to the table and to drive consideration at specific locations. Using Epsilon’s Retention and Location Driver, they focused on loyalty and agility in a disrupted landscape. Epsilon’s Retention solution identified and reached lapsed guests to come back—and keep coming back. Coupled with Epsilon’s Location Driver, Bar Louie localized dollars and impact, allowing them to allocate specific budgets to specific locations. We identified customers who had not been to the gastrobar in 7 to 24 months, allowing us to welcome them back with relevant messaging. Working with Bar Louie’s creative partner agency, DNA Hospitality, we focused on developing different creative iterations that spoke to the Bar Louie customer, meeting them where they were, and encouraging them to return. And doing it in a privacy-centric way. Bar Louie went into 2020 knowing they needed a change. For many restaurants, it was a make-or-break moment. Here's how the gastropub staple leaned into location-based marketing messages to drive over 53K new conversions. https://www.epsilon.com/us/client-success/case-studies