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Campaign for NYBCe | Extra Life
New York Blood Center Enterprises (NYBCe) joined forces with Markham Yard to launch a dynamic youth-focused campaign, "Extra Life," aiming to rekindle youth blood donations post-COVID. Recognizing the significant 50% drop in nationwide youth blood donations due to the pandemic, the integrated campaign leverages classic video game elements across social media, digital, video, and print platforms. With a goal to engage young donors and emphasize the ease of blood donation, the campaign features two digital spots, "Game On" and "Power Up," produced by SixTwentySix and directed by Miles & AJ, seamlessly blending nostalgia and modernity to inspire a new generation of lifelong blood donors.
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