Crook & Marker
About Crook & Marker
The work made for Crook & Marker runs to 1 verified project since 2022 — mostly SocialMedia, DigitalStrategy and Marketing.
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Disrupting the Spiked Seltzer Market
Crook & Marker is the only spiked and sparkling beverage of its kind made with organic alcohol, zero sugar, and available in seven bold flavors. Big Drop collaborated with the brand, by Bai Antioxidant Beverage founder, Ben Weiss, to develop their digital nationwide go-to-market strategy. Crook and Marker was a new brand in the spiked and sparkling beverage market, which is slated to be a near $3 billion industry by 2021. Understanding the nature of the beverage's seasonality and rising competition, Big Drop focused on building brand awareness nationally and driving consumers to their store locator page. To introduce Crook & Marker to the market, Big Drop developed an omnichannel digital marketing strategy, spanning across social, search, and display. Big Drop combined third-party data and market research to develop four unique audiences and set out to test what brand messaging and creatives would most likely resonate, drive conversions, and revenue for the brand. Big Drop collaborated with the Crook & Marker team to create assets based on both lifestyle & product imagery Utilized messaging that highlighted the brand’s value proposition and competitive advantage but also aligned with what their audiences cared about the most A/B tested creatives across all platforms to ensure optimized delivery and performance The initial 30-day launch resulted in over 120 million brand impressions across search, social and display. Website traffic increased by over 1,000% and brand search queries skyrocketed, placing the brand in the top 3 most searched industry leaders. 30-Day Results: 216,000 impressions on Search 120 million impressions on Display 3.6 million impressions on Social Media Credits: Big Drop https://www.bigdropinc.com/work/crook-marker/