Abarth
About Abarth
The work made for Abarth runs to 4 verified projects since 2023 — mostly Brand, Campaign and Advertising. Most of it comes from 1 team, including Migrante Content. The people who work most often on Abarth projects include Franco Machado-Pesce and Sol Ricagni.
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Inside the Abarth network
The people, teams, and projects that make up the Abarth network
Featured project
Guilty, Until Proven Innocent
To celebrate the launch of the powerful Abarth 600e, Migrante Content produced a humorous film series, with the main one titled “Temptation”, featuring a determined traffic officer repeatedly attempting to catch an Abarth 600e driver for speeding, only to be humorously thwarted as the car is legally parked. The officer, captivated by the Abarth’s dynamic presence, searches for evidence, even feeling the hood to check if it’s warm. However, the car’s electric motor remains cool, leaving him without proof. The tagline “Guilty, until proven innocent” emphasizes the Abarth's allure and powerful image, suggesting it’s guilty of inspiring speed even while stationary. The film cleverly highlights the Abarth’s performance specs—280 HP, 200 km/h max speed, and 0–100 km/h acceleration in 5.85 seconds—while underscoring the discipline needed on public roads. Featured is the exclusive Scorpionissima model in Hypnotic Purple, marking Abarth's 75th anniversary, with only 1,949 units produced to represent the year the brand was founded. Through light-hearted humor, the campaign reinforces Abarth’s iconic blend of style, speed, and control, embodying the thrill of speed even at a standstill.
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The teams with the most verified roles on Abarth projects
Team
People spotlight
The people with the most verified roles on Abarth projects