Alfa Romeo
About Alfa Romeo
The work made for Alfa Romeo runs to 10 verified projects since 2020 — mostly Campaign, Brand and Advertising. Most of it comes from 4 teams, including Migrante Content, cummins&partners and Akita Film. The people who work most often on Alfa Romeo projects include Viktorie Březinová, Franco Machado-Pesce and Viktorie Brezinova.
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Featured project
What Makes Your Heart Sing?
Alfa Romeo continues its emotionally charged campaign for the new Junior compact sports car with a cinematic film created by Migrante Content, starring acclaimed Spanish actor Pedro Alonso. Following the first chapter, The Salesman, the new installment titled What Makes Your Heart Sing? deepens the narrative by portraying driving as a visceral, romantic experience. Set in a concert hall, Alonso performs “Cuore Matto” in a bid to connect with the female lead—only to discover her true passion lies with her Alfa Romeo Junior. The campaign, built around themes of love, emotion, and Italian spirit, reinforces that choosing the Junior is more than a practical decision—it’s a heartfelt one. Rolling out across Europe via TV, print, social, and OOH, the campaign positions driving the Junior as an experience that speaks directly to the soul.
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