Wine Country Gift Baskets
About Wine Country Gift Baskets
The work made for Wine Country Gift Baskets runs to 1 verified project — mostly Campaign, Advertising and DigitalMarketing.
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Uncorking high value customers through digital D2C strategy
With Epsilon as a trusted partner, Wine Country Gift Baskets were able to reach both existing and new high-quality customers, driving sales year-round. Wine Country Gift Baskets has been the premier source for quality gift baskets for more than 35 years. As customer demand surged and supply chain issues impacted product availability and rising prices for paper and postage, the company knew they needed to be more flexible. To help navigate this uncertainty and adapt to consumers spending more time on digital channels, they turned to their long-time partner Epsilon. By using real-time intent data and modeled audiences from Epsilon’s network of over 200 million shoppers, they found new in-market buyers most likely to convert, as well as higher value customers who spend more on average. By leaning into optimized digital marketing strategies, Wine Country Gift Baskets found the right people to convert, increasing sales and engaging customers year-round—not just during the busy holiday season. This is paving the way for even bigger gains: As the company works with other vendors in Publicis Group, they’re looking forward to more cross-functional opportunities and even better digital returns. https://www.epsilon.com/us/client-success/case-studies