dm (drogerie markt)
About dm (drogerie markt)
The work made for dm (drogerie markt) runs to 1 verified project since 2024 — mostly DigitalStrategy, Advertising and DigitalMarketing.
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dm | BEYOND THE BASKET
Though dm is well-known in Bulgaria for its brick-and-mortar stores, its online shop remained underutilized after a year live. With limited comms support, we built a full-funnel Meta ads strategy to change that. By targeting narrow audiences with topical promotions, we unlocked the store’s true potential - achieving a 9.3% conversion rate and an average ROAS of 17, peaking at 51.