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BCAA has launched the Task Marketplace, a peer‑to‑peer platform that lets British Columbians hire local taskers for everyday chores, supported by background checks, identity verification, and secure payments. Building on the success of its Auto Marketplace, the new service is promoted through a Fantasia‑inspired campaign. A long‑form film evokes the magic of chores completing themselves, featuring dancing drills, mops, and even a lawnmower brought to life by puppeteers, while composer Mark Rajakovic re‑arranges The Sorcerer’s Apprentice to heighten the sense of chaos. The campaign underscores the message that while chores can’t do themselves, trusted taskers can, and is rolling out across TV, online video, social media, radio, and out‑of‑home channels throughout British Columbia.Teams spotlight
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